Treasure chest
Great inventions revealed for the first time
As you may figure out some (if not most) of our ideas remain unknown to the general public, and for various reasons never get to see the light of shelves. Apart from what's in the back of our mind, we have loads of models for playthings that are still locked in back drawers, dusty cupboards and sealed boxes, all looking for their chance. Few got their international fame, but were also invented by others (as happens a lot in the "idea" market.)
We are happy to let you get a "secret" view of some of our coolest products that didn't make it (yet), have fun with the stories behind the inventions!
I'm 25 - Srulik Figure
Celebrating Israel's 25th birthday, in 1973.
Message In a Bottle Party Machine
An electronic self-rotating Spin the bottle.
Mushwood
Mushwood is our own computer game figure that was the living legend of the game with the same name, made in 1997.
Big Stix
Large-sized Icestix (identical to the original Icestix but 7 times larger).
Time Drops
The world first Liquid Timer, using colored oil instead of sand.
Dick Crazy
A fun party game that was initially created for a private (Purim) party.
Kangarushka
Designed especially forthe 2000 Olympic Games in Sydney, Australia. A combination of kangaroo and Babushka (The russian doll.)













