An Idea Is Born
One of our all time bestsellers, Magimixer, was simply created by an accident that occurred while tidying-up.
One bright morning in the summer of 1981, while our chief inventor, Ora was tidying her desk, she lifted up a couple of plastic stencils filled with round holes. A wooden die fell in between the stencils. Ora noticed that this die was "locked" in between the stencils, yet could move and spin around and had a nice tactile touch to it.
The notion led quickly to a first model, made of cardboard. Ora made it herself, since Theo, the company’s Chief Model Maker, was serving in the Israely army reserve for several weeks.
Upon his return it was very clear what had to be done to perfect the game, and in less than a week, working on his Pantographic engraving machine, Theo came up with the ideal industrial model: a flower-shaped dice container.
That same design was then produced by Hasbro's Milton Bradley and Orda, and is being manufactured to this day. Orda (today part of Creative Toys, Israel) marketed and exported Magimixer's various versions, among others to Discovery Toys (USA), Masudaya (Japan) and Orda Korea.
Millions of Dice Flowers have left Orda's plant in Kibbutz Malkiya, on Israel's northern border. They have continued to sell the game, as has Hasbro's Milton Bradley, with a "few" Play On WordZ of their own.
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amir
June 10, 2008
nice!